If you want to achieve first-page search rankings, you have to build a lot of high-quality backlinks. While you can always build a backlink directly to your website, an alternative method is to run them through a URL shortener.

If you are going to use a URL shortener, though, you might wonder how it will affect search engine optimization (SEO) efforts.

How URL Shortener Works

A URL shortener is a tool, typically web-based, which is used to shorten links via the use of a redirect. It takes your original link and replaces it with a shorter link.

You can publish short links on social media, blogs, and other web properties. When the user clicks on it, he will be redirected to your original link.

When you run the link through a URL shortener, it will create a new link using the service domain. New links will essentially consist of no more than 301 to your original link.

Reasons for Using a URL Shortener

This is where a URLs shortener comes in Tweeting than War and Peace-length link to your followers, these services make condensed URLs that direct users to the same content. T2m is probably the most popular example of a URL’s shortener, with links miniatures used in thousands of Tweets every day.
Here’s what it turns out the URLs TinyURL over-the-top to:
26 characters – enough for you to tweet out links and thoughtful commentary on why this article is so beautiful.
Other useful benefits of a URL shortener used by the Capsulink URL shortener. Capsulink helps prevent broken links and pages ghosts, and the traffic is lost through the creation of the capsule. This powerful shortener of URL prevents traffic loss by changing the dead pages to useful content and notify you if there are 404 pages to appear on your site. their analysis helps you to understand the value of each capsule and how to best avoid broken links.

Some recommendations URL shortener


T2M URL Shortener is a link management platform mainly built for Businesses, Universities & Survey Agencies. T2M is the best and most affordable all-in-one platform for URL shortening & branded links management. Explore the most advanced features available in the market.


  • No spam policy
  • Personalized short URLs
  • Full-scale analytics
  • One-click domain mapping
  • Bulk URL creation
  • Unlimited API
  • No-expiry URL
  • Dedicated instance
  • Auto-generated QR code
  • CSV Import


If you just want to use the basic T2M service, T2M offers a basic tier for a $5 one-time free. The $5 is just for verification and to cut down on spam – there are no ongoing fees.

After that, there are four ongoing plans, which use monthly or annual billing:

  • Standard – $9.99 per month
  • Pro – $29.99 per month
  • Premium – $89.99 per month
  • Dedicated – talk to sales
  • You’ll also get three months for free if you pay annually.

Bitly probably popular URL shorteners, because of its ease of use. This happens regularly on Twitter and allows you to use a specific custom domain for your company/brand and to keep track of your links.

One URL shorteners services beginning to appear on the internet. As Bitly, you can also customize your URL shortened only – if the customizations that you want are still available.

Google URL Shortener Tool
Another great one to use to shorten your URL. You can also add it to your Chrome toolbar and have quick access to it when needed.

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