Police in Laval, Que., Fighting distracted driving by working with 24 bars in the city to offer free alcoholic drinks for designated drivers.

This initiative provides the driver – accompanied by at least two friends – with a bracelet on their arrival at the bar which allows them to get a free non-alcoholic drink is determined by the bar.

Drinks are served in the same rhythm as alcoholic beverages.

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Police in Laval, north of Montreal, said that their target group is people aged between 18 and 25, but the program will be available to all.

Participating bars receive a kit including posters, bracelets and ink stamps to identify the designated driver.

The program, dubbed CoDeBars, began in Sherbrooke, Que. in 2017.

Laval police Chief Pierre Brochet says the program recognizes the important role of designated drivers and gives them the opportunity to celebrate while keeping roads safe.

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