Netflix is projecting a gain of 7 million paid subscribers worldwide in the first quarter, short of the 7.82 million estimates. And it added just 550,000 customers in the US and Canada during the fourth quarter.
Netflix Inc. recognizes that new rivals like Apple Inc. and Walt Disney Co. had been weighing on US growth already-sluggish. But streaming giant convinces investors it can handle the onslaught.

Netflix rose as much as 4.3% in late trading after giving generally upbeat fourth-quarter results, with growth abroad helped offset the slowdown at home. Although the company expects to add fewer customers in the current quarter than Wall Street projected, he said there was “plenty of room for a variety of services to grow.”

“We see great long-term opportunities we as big and does not change,” said Chief Executive Officer Reed Hastings during pretaped recap revenue.

Netflix investors have been grappling with whether the company accelerates growth. And it will only get harder as a new service from AT & T Inc. and Comcast Corp. vie for customers. AT & T and Comcast HBO Max Merak both come online in the next few months.

But Netflix remains confident to navigate the rapidly changing TV landscape.

In posting the results of Tuesday, Netflix said it was working to pull out of the slump in the domestic market, where rising prices and growing array of options have made it more difficult to attract customers. Apple TV + Disney + good platform and launched in the US in November, attracting consumers with lower service costs.

Against this backdrop, Netflix posted the weakest growth of domestic customers since it first broke its online services from traditional DVD-by-mail company’s business in 2011.

“We are working hard to improve our service to combat these factors,” it said in a letter to shareholders.

Netflix is projecting a gain of 7 million paid subscribers worldwide in the first quarter, short of the 7.82 million estimates. And it added just 550,000 customers in the US and Canada during the fourth quarter.

Staying the Course

Company based in California Los Gatos, argues that the strategy is sound, and the competition does not cause it to change direction. It can show global growth in the last quarter. Netflix added 8.76 million subscribers in the period, compared with an estimated 7.65 million.

Profit also easily beat expectations, lifted by gains taxes. It posted earnings of $ 1.30 per share, compared with a projection of 30 cents.

Europe and Latin America have machinery companies in recent years and continues to serve a role in the fourth quarter. Netflix added 4.4 million subscribers in Europe, so that total almost 52 million, and another 2.04 million subscribers in Latin America.

The shares had dropped as much as 3% to $327.97 in extended trading but then rebounded as investors took the disappointing forecast in stride. The company’s shares climbed 4.5% so far this year before the close.

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