What would the web be without some challenge? In the past, we’ve seen the cinnamon challenge, the tide pod challenge, and the Harlem Shake. In 2018, however, it was a Ki-Ki song that started the challenge of the year: the #InMyFeelings challenge.

Instagram named it the top dance movement of 2018.


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Instagram users were likewise feeling love. The best face filter used in stories was the was the “heart eyes” channel, and 14 billion heart emoticons were used in Instagram comments in 2018.

The Walmart warbling kid, Mason Ramsey, had one of the best videos on YouTube in 2018. That popularity landed him on the Ellen show, and he even came to Calgary to perform amid Stampede.

“If you add up all the videos related with the Walmart kid, it’s more than 300 million,” YouTube trends master Aaron Brindle said. “The child is outstanding.”

Google says the top-searched news stories of the year were the royal wedding, cannabis, and the Canada Post strike.

“The greatest flood in interest we saw for this present year around cannabis was entirely how to invest in companies that are starting this new industry in Canada,” Google trends expert Nicole Belle said. “Along these lines, a huge amount of interest from Canadians on explicit stocks to purchase and trying to show signs of better understanding of this new market.”

On Twitter, #cdnpoli was the second most referenced hashtag in 2018, which is required to proceed in 2019 with a federal election on the way.

The most mentioned Twitter account in Canada goes to K-pop gathering BTS, prevailing over U.S. President Donald Trump and Prime Minister Justin Trudeau.

Likewise, on Twitter, the best talkers for Calgary were the Calgary 2026 plebiscite, the Stampeders winning the Gray Cup and a campaign by business visionary Brett Wilson raising money for the Boys and Girls Club of Calgary.

On Facebook, for the second year in succession, International Women’s Day on March 8 was the #1 most talked about moment of the year.

The World Cup was also big on Facebook, with more than 383 million soccer fans from around the globe taking to Facebook to support their most loved teams through 2.3 billion posts, comments, responses, and offers.

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